May
14, 2004
In
this issue:
I. Write it down, make it happen
II. Asking for what you want for
your business, part 6
III. From behind the barn door…
I. Write
it down, make it happen
I was reminded earlier this week about this great book, Write
It Down, Make It Happen by Henriette Anne Klauser, and I thought
it'd be great to share it with you.
I believe that you are able to reach your goals more quickly and easily
if you write them down, particularly if you write them down in detail
so you're giving the universe a clear indicator of exactly what you
want. And I love to remind myself of the celebrities who have used this
exercise, like:
Years and years before we all came to love and enjoy the unique acting
ability of Jim Carrey, this struggling comedian walked up into the Hollywood
Hills, sat down and wrote a check to himself for ten million dollars.
In the memo line he wrote, "for services rendered." He carried
this check with him for years, and now he is one of the highest paid
entertainers in the industry.
Scott Adams, creator of Dilbert, did something that he fully
believes helped lead to his success. He wrote, "I will become a
syndicated cartoonist" fifteen times a day while toiling away at
his desk as a lowly technology worker. After many rejections, he finally
signed a contract that made him just that. Then he started to write
something different: "I will be the best cartoonist on the planet."
Did he achieve that goal? Well, Dilbert is syndicated in almost
2000 newspapers, the Dilbert website gets almost 100,000 visitors
a day, and his first book, The Dilbert Principle, sold more than
1.3 million copies, and all of that doesn't include the many products
based on the Dilbert characters. So you be the judge. You might
be curious to know what he writes now. "I will win a Pulitzer Prize."
No, there's no room for humbleness or thinking small when setting goals!
And one
of my favorites, Suze Orman, wrote the following every morning before
she went to work: "I am young, powerful, and successful, producing
at least $10,000 a month." I love it! Of course, Suze "produces"
way more than $10,000 a month now with her several successful books,
CNN talk show, and a monthly column in O - the Oprah Magazine.
What could you write down today, just one thing, maybe one overarching
dream you have, that you could tuck in your journal? Or make it the
first thing you write in your journal every day. What is it that you
want? Is it a million dollars? Is it to be a famous author? Is it to
be known as the best business for what it is you do?
Write it
down, make it happen!
II. Asking
for what you want in your business, part 6
Last week,
we talked about Asking for Top Quality Referrals
as a way to boost your business. This week, I'd like to talk about the
strategy of Asking for MORE business to add to your business success
toolkit.
A general
rule in business is that it's easier to sell to your current clients/customers
than it is to a new prospect. There are a few things you should keep
in mind about this. One of them is to offer something after the initial
sale. For example, a companion product or a special discount on the
next version of your product or service. Another technique is to have
a system of contacting your current clients/customers when they would
be about ready to reorder your product or service. The simplest way
to do this is ask your customers when you should contact them again.
Remember
that business will stall when the asking stops. Continuing to ask for
business lets the universe know that you are still in the game.
In my business
program for entrepreneurs, one of the key strategies we cover is creating
a low-cost marketing engine, and adding to your service or product offerings
so you can ask for more business is a great low-cost marketing tool.
If you'd like to know more, visit www.innercompasscoaching.com/entrecoaching.htm.
III.
From behind the barn door…
Mother's Day in Boston was wonderful. Lots of good conversation, good
food, and even a cafe mocha (or two!) to top it off.
The highlight of my week was having lunch and a quasi-business meeting
with a good friend. Not only has she become a very good friend, she's
a huge supporter of me and my coaching practice, and I feel incredibly
lucky to know her. As I mentioned last week, it is possible to meet
great new friends in the most unlikely of places (I met her online),
and there's simply nothing as empowering as having someone in your life
who just gets you - who you really are and want to be.
The non-highlight of the week is the fight we're having with the water
heater and the sump pump. Ah, the joys of home ownership! :) Hopefully,
neither will be too expensive to fix...
We are off
to celebrate our anniversary next week, so I may not be sending out
a newsletter. If I can get it done before we take off, then I will.
If not, I'll hold you all in good thoughts while I'm soaking up some
tropical sun! :)
Cheers ~
Alicia
Alicia
Forest is a Personal & Business Coach serving enterpreneurs and small
business owners in their desire to create a sucessful business, by their
definition of success. Her coaching programs are delivered by means
of quarterly teleworkshops, monthly teleconference calls, email and
telephone.
You are welcome to pass "Inner Compass ~ Weekly Directional" along to
your colleagues and friends, as long as it is intact. Your recommendation
is how we grow. The author of "Inner Compass ~ Weekly Directional"
is Alicia Forest. Contact her at alicia@innercompasscoaching.com
or at 845-216-8838.
For administrative matters and for information on our coaching programs
and other products and services, contact us at support@innercompasscoaching.com
or at 845-216-8838.
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